Seed Heritage seeks to provide an unparalleled shopping experience and brand aesthetic, comprising of beautifully designed apparel, accessories and footwear for woman, teen, child and baby.

Our beginnings…

Established in 2000, Seed Heritage began as a childrenswear boutique with a single shopfront in Armadale, Victoria. From day one, our focus has been on beautiful, unique designs and products made from natural fibres and fabrics. Our range expanded to include a baby collection, followed by women’s apparel and later a range for teens.  Since then, we’ve launched Collection, a women’s capsule range of sophisticated, luxe, trend-led styles, and Seed Party!, a fun, sparkly range for girls aged 1 to 10.

Our philosophy ….

Seed Heritage seeks to connect with customers by offering a one-of-a-kind and compelling retail experience.  Our approach is simple: We believe in great design, high-quality products and exceptional customer service.

Our stores….

Our stores are designed to capture the rich history of our brand while reflecting our signature pared-back style. Seed Heritage stores are comprised of ‘pods’ – key product sections inspired by our brand name – creating a considered, engaging space that both adults and children can enjoy.

Our designs …

Seed Heritage has become a destination for all your sartorial needs. Collections are updated monthly, ensuring new product is always available. Our womenswear is accessible, while still maintaining a strong design aesthetic and modern edge. Our younger customers enjoy options that are both classic and playful. We have wardrobe staples plus extra fun party pieces for those times that call for something a bit more special. Every piece is exceptionally designed and made to last.

Our greatest supporters …

Over the years, Seed Heritage has garnered a loyal following from those shopping for themselves, their little ones, and others too. We now reach a global audience, boasting more than 200 stores in destinations including New Zealand, Hong Kong and Singapore. Our online store is always open and ships worldwide.

The future belongs to the things that grow.