Our Story

At Seed Heritage, we elevate the everyday. Our collections centre on beautiful design and a modern, Australian point of view. 

The Seed Heritage lifestyle is about family, friends, and moments together. Since 2000, when the first Seed store opened in Armadale, Victoria, our range has expanded to include womenswear, menswear, teen, child, baby and homewares. With more than 200 stores across Australia, New Zealand, Hong Kong, and Singapore, we now reach a global audience, and our online store ships worldwide. 

Across our offering, we focus on quality and a timeless appeal. Seed pieces are made to see you through the seasons, and to last for years. We want to be a part of your favourite memories: the outfits that make you feel your best, the table setting for the special occasions you celebrate at home, the first present you buy for a new baby. 

Seed Heritage gives a modern take on the classics, set to inspire and to fit into your life at every stage. We’d love for you to join us.