SEED X MAKE-A-WISH
Behind the Bunny Bag
Continuing our partnership with Make-A-Wish, Seed Heritage is proud
to introduce
the Allegra bag as part of our Easter collection this year. Designed by wish recipient
Allegra, who wants
to work in fashion when she’s older, this sweet bunny bag is an ideal gift for the little
style icon in
your life. Until 7 April, all profits from its online sales will go straight to
Make-A-Wish.
All About Allegra
We met Allegra in 2022, when she starred in our holiday gift campaign
alongside
other Make-A-Wish kids. When we heard her dream was to become a fashion designer, we invited
her to join
us at head office for a taste of her future career. Here, she worked on concepts for a photo
shoot,
assisted at a fitting with the womenswear team, and designed the adorable children’s bag
which is now for
sale. We welcomed her in store to see the real thing for the first time.
