Discover Seed Stories
Learn more about our collaborations, community, campaigns, and events.
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COMMUNITY 31 OCTOBER 2025
Make-A-Wish Australia
Now in its eighth year, our partnership with Make-A-Wish® goes to the heart of our values.
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EVENTS 28 OCTOBER 2025
The Seed Summer Club
Step into a world of sun-soaked glamour and poolside sophistication. Explore the Seed Summer Club.
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EVENTS 26 FEBRUARY 2025
A Moment with Marina Didovich
The iconic stylist shares this season's must-haves and her best styling advice..
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EVENTS 25 FEBRUARY 2025
preview event | Autumn/Winter 2025
An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
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EVENTS 12 NOVEMBER 2024
Around the table
In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
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SEED MUSE 15 MAY 2024
Seed Muse Vol. 7 | Jasmine Dowling
Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
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EVENTS 17 APRIL 2024
Mother’s Day 2024
Our campaign and event, celebrating a mother’s love and starring friends of Seed.
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COMMUNITY 23 JANUARY 2024
Sacred Heart Mission
Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
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SEED MUSE 15 JANUARY 2024
Seed Muse Vol. 6 | Jenna Holmes
A creative and founder of Pasta Club, creating events full of colour and connection.
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EVENTS 15 NOVEMBER 2023
Hôtel Seed
Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
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SEED MUSE 6 DECEMBER 2023
Seed Muse Vol. 5 | Adrianne Dimitrakakis
Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
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SEED MUSE 7 NOVEMBER 2023
Seed Muse Vol. 4 | Julia Busuttil Nishimura
Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
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SEED MUSE 15 SEPTEMBER 2023
Seed Muse Vol. 3 | Myra Perez
At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
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SEED MUSE 29 AUGUST 2023
Seed Muse Vol. 2 | Georgina Jeffries
Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
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SEED MUSE 20 JULY 2023
Seed Muse Vol. 1 | Alexandra Collins
For Alexandra Collins, good design comes down to a personal touch.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowStyles to live in, all summer long. Embrace a tonal head-to-toe in our favourite navy linen pieces. Plus, enjoy 30% off storewide for a limited time only.
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1Explore New Arrivals Girl Collections | Seed Heritage
Shop NowEmbroidered cherries, stitched-on hearts and the sweetest crochet knits: the latest looks for your little divas are in stores now ❤️
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1Seed Heritage | Clothing | Clothing Online | Seed Heritage
Shop NowStyle his summer with ease with our latest menswear collection. Shop 30% off online and in stores now, for a limited time only.
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1Explore New Arrivals Girl Collections | Seed Heritage
Shop Now30% off storewide, explore the newest sets for boys in a classic palette of white, red and summer blues.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowDiscover a modern shade of blue, for a more modern you. Stripes, soft tailoring or a cutwork design, style a look that’s utterly yours. Online and in store now.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowA mood board of our favourite summer styles. Shop now with 25% off in store and online.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowThe December collection is here. Now 25% off, discover new neutrals and textured details, with our latest summertime range.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowMake a statement, say it with red. Shop 25% off our crimson red edit, on now in store and online.




