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Featured Stories

Discover Seed Stories

Learn more about our collaborations, community, campaigns, and events.

COMMUNITY 31 OCTOBER 2025

Make-A-Wish Australia

Now in its eighth year, our partnership with Make-A-Wish® goes to the heart of our values.
EVENTS 28 OCTOBER 2025

The Seed Summer Club

Step into a world of sun-soaked glamour and poolside sophistication. Explore the Seed Summer Club.
EVENTS 26 FEBRUARY 2025

A Moment with Marina Didovich

The iconic stylist shares this season's must-haves and her best styling advice..
EVENTS 25 FEBRUARY 2025

preview event | Autumn/Winter 2025

An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
EVENTS 12 NOVEMBER 2024

Around the table

In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
SEED MUSE 15 MAY 2024

Seed Muse Vol. 7 | Jasmine Dowling

Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
EVENTS 17 APRIL 2024

Mother’s Day 2024

Our campaign and event, celebrating a mother’s love and starring friends of Seed.
COMMUNITY 23 JANUARY 2024

Sacred Heart Mission

Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
SEED MUSE 15 JANUARY 2024

Seed Muse Vol. 6 | Jenna Holmes

A creative and founder of Pasta Club, creating events full of colour and connection.
EVENTS 15 NOVEMBER 2023

Hôtel Seed

Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
SEED MUSE 6 DECEMBER 2023

Seed Muse Vol. 5 | Adrianne Dimitrakakis

Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
SEED MUSE 7 NOVEMBER 2023

Seed Muse Vol. 4 | Julia Busuttil Nishimura

Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
SEED MUSE 15 SEPTEMBER 2023

Seed Muse Vol. 3 | Myra Perez

At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
SEED MUSE 29 AUGUST 2023

Seed Muse Vol. 2 | Georgina Jeffries

Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
SEED MUSE 20 JULY 2023

Seed Muse Vol. 1 | Alexandra Collins

For Alexandra Collins, good design comes down to a personal touch.

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Explore New Arrivals Woman Collections | Seed Heritage
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New Arrival Women's Clothing | Seed Heritage
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Explore New Arrivals Boy Collections | Seed Heritage
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Explore New Arrivals Woman Collections | Seed Heritage
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New Arrival Women's Clothing | Seed Heritage
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Explore Woman Clothing Collections | Seed Heritage
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Explore New Arrivals Woman Collections | Seed Heritage
Shop Now
1

Explore New Arrivals Woman Collections | Seed Heritage
Shop Now
1

Explore New Arrivals Woman Collections | Seed Heritage
Shop Now