Discover Seed Stories
Learn more about our collaborations, community, campaigns, and events.
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EVENTS 28 OCTOBER 2025
The Seed Summer Club
Step into a world of sun-soaked glamour and poolside sophistication. Explore the Seed Summer Club.
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EVENTS 26 FEBRUARY 2025
A Moment with Marina Didovich
The iconic stylist shares this season's must-haves and her best styling advice..
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EVENTS 25 FEBRUARY 2025
preview event | Autumn/Winter 2025
An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
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EVENTS 12 NOVEMBER 2024
Around the table
In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
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SEED MUSE 15 MAY 2024
Seed Muse Vol. 7 | Jasmine Dowling
Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
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EVENTS 17 APRIL 2024
Mother’s Day 2024
Our campaign and event, celebrating a mother’s love and starring friends of Seed.
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COMMUNITY 23 JANUARY 2024
Sacred Heart Mission
Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
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SEED MUSE 15 JANUARY 2024
Seed Muse Vol. 6 | Jenna Holmes
A creative and founder of Pasta Club, creating events full of colour and connection.
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EVENTS 15 NOVEMBER 2023
Hôtel Seed
Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
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SEED MUSE 6 DECEMBER 2023
Seed Muse Vol. 5 | Adrianne Dimitrakakis
Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
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COMMUNITY 29 NOVEMBER 2023
Make-A-Wish Australia
Our partnership with this important organisation is now in its sixth year. Please join us in support.
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SEED MUSE 7 NOVEMBER 2023
Seed Muse Vol. 4 | Julia Busuttil Nishimura
Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
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SEED MUSE 15 SEPTEMBER 2023
Seed Muse Vol. 3 | Myra Perez
At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
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SEED MUSE 29 AUGUST 2023
Seed Muse Vol. 2 | Georgina Jeffries
Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
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SEED MUSE 20 JULY 2023
Seed Muse Vol. 1 | Alexandra Collins
For Alexandra Collins, good design comes down to a personal touch.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowIt girl @brookemcauley styles our must-have print to perfection. Shop now instore or online.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowWe’re getting ready for a raffia-inspired summer. Upgrade your collection with new textures today.
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1Explore New Arrivals Girl Collections | Seed Heritage
Shop NowThe logo tee they love in a fresh new design. Shop 25% off kids essentials.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowTonal dreams. Shop @vilmabergenheim effortless looks today.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop Now100% linen, styles to love. Shop new shades for a feminine touch.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowOur spring muse. @vilmabergenheim. Shop the looks in store and online now.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowIntroducing key linen styles in nutmeg tones. Discover your new favourite shade now 25% off online and in store.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowOffice to off-duty, your new look has landed. Shop utility styles online and in store now.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowThe perfect colour for spring. Shop the primrose pink edit for effortless new season style.
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Seed Heritage | Clothing | Clothing Online | Seed Heritage
Shop NowWelcome your spring refresh. Embrace the season with lightweight shapes, a warm colour palette, and styles designed to inspire confidence in every moment.
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1Seed Heritage | Clothing | Clothing Online | Seed Heritage
Shop NowCrafted in 100% linen, made to make an impact. Shop the new statement print
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1Explore Girl Clothing Collections | Seed Heritage
Shop NowSaddle up for a season of western fun! Shop new gingham, denim & crochet styles, online and in store now.
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1Explore Man Clothing Collections | Seed Heritage
Shop NowMenswear made simple. Shop his new season in an effortless palette of nougat, almond and white.
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1Shop Boy Teen Boy | Seed Heritage
Shop NowWeekend plans? He’s all set. Teen Boy collection has landed, only at selected stores
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