Discover Seed Stories
Learn more about our collaborations, community, campaigns, and events.
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EVENTS 26 FEBRUARY 2025
A Moment with Marina Didovich
The iconic stylist shares this season's must-haves and her best styling advice..
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EVENTS 25 FEBRUARY 2025
preview event | Autumn/Winter 2025
An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
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EVENTS 12 NOVEMBER 2024
Around the table
In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
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SEED MUSE 15 MAY 2024
Seed Muse Vol. 7 | Jasmine Dowling
Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
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EVENTS 17 APRIL 2024
Mother’s Day 2024
Our campaign and event, celebrating a mother’s love and starring friends of Seed.
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COMMUNITY 23 JANUARY 2024
Sacred Heart Mission
Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
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SEED MUSE 15 JANUARY 2024
Seed Muse Vol. 6 | Jenna Holmes
A creative and founder of Pasta Club, creating events full of colour and connection.
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EVENTS 15 NOVEMBER 2023
Hôtel Seed
Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
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SEED MUSE 6 DECEMBER 2023
Seed Muse Vol. 5 | Adrianne Dimitrakakis
Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
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COMMUNITY 29 NOVEMBER 2023
Make-A-Wish Australia
Our partnership with this important organisation is now in its sixth year. Please join us in support.
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SEED MUSE 7 NOVEMBER 2023
Seed Muse Vol. 4 | Julia Busuttil Nishimura
Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
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SEED MUSE 15 SEPTEMBER 2023
Seed Muse Vol. 3 | Myra Perez
At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
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SEED MUSE 29 AUGUST 2023
Seed Muse Vol. 2 | Georgina Jeffries
Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
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SEED MUSE 20 JULY 2023
Seed Muse Vol. 1 | Alexandra Collins
For Alexandra Collins, good design comes down to a personal touch.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop Now@_alexdavidson shows us how to wear linen: styled in bluebell with scallop trim details for added effect. Shop now.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowEach and every colour is a moment, a mood. Shop the new season palette in store and online today.
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New Arrival Girls Clothing | Seed Heritage
Shop NowReturn to retro with our new styles for girls. Introducing fun new shapes inspired by all things vintage. Shop now, in store and online.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowThe resortwear edit arrives to make your holiday dressing a breeze. Explore packable pieces, online and in store today.
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New Arrival Men's Clothing | Seed Heritage
Shop NowGive the Gift of a Good Wardrobe. This Father’s day, treat him to a new look with Seed Heritage.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowBring your new season to life with soft pastels and delicate detailing. Discover online and in store today.
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New Arrival Boys Clothing | Seed Heritage
Shop NowHis playtime essentials. These are looks made to move in. Shop our logo favourites for boys, in store and online now.
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New Arrival Men's Clothing | Seed Heritage
Shop NowDad deserves to look this good. Shop 20% off the latest menswear range in time for Father’s Day. Online and in store now.
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New Arrival Boys Clothing | Seed Heritage
Shop Now20% off all Sporty Sets — easy styles for boys in sun-faded pastels and vintage stripes. Shop in store or online today.