Denim is the hard-wearing cotton twill fabric, universally loved.

Benefits

Denim does not need to be washed often.

Ways to care

Washing

Limit the amount of unnecessary washes to prolong the life of your denim. This keeps the colour from fading and will also reduce your eco footprint and water usage.

A simple trick is to use a damp cloth or even an old toothbrush with a mild soap to remove small stains.

To hand wash, turn denim inside out and in a sink, submerge fully in cool water. Apply a small amount of liquid detergent and swirl the water to ensure the denim is being washed between every fold. Leave to soak for approximately 15-30 minutes. Rinse and then roll to remove excess water. Avoid wringing as it will twist and break the fibre.

Whether hand or machine washing, always turn denim inside out.

Best practice is to use something in liquid form rather than powder. Powdered products can sometimes create markings on fabrics.

Opt for a cold cycle and wash with similar colours. Wash any darker coloured denim separately and prior to wearing it for the first time. A cold water spin cycle is protection against fading and shrinkage.

Avoid bleach on denim – Bleach is a harsh chemical that may react badly with denim and affects its performance.

Drying

Hang them inside or outside to help preserve the fit and avoid possible shrinkage or fabric warping. You can keep them turned inside out and out of the sun to prevent fading and ensure the interior pockets will dry. Drying denim naturally will cause them to be a little stiff at first but it will only take a short time of wear for them to revert to their normal softness.

Caring

Fold your denim and put in the oven at 150 degrees for one hour. This will get rid of any odours. Let them cool before wearing.

Alternatively, put your denim in the freezer overnight. Either way, any odour causing bacteria will be gone.