Our designs are defined not just only by great style, but by safe and ethical production. We’re taking meaningful steps in sustainability – from our production to packaging and everything in between – as we strive towards a greener future.
We believe it’s our responsibility to respect and protect the environment. Our approach is constantly evolving as we evaluate our strategy on social responsibility and address all levels of our supply chain.
We hold ourselves to the highest standards and encourage operational transparency. Working with our network of partners and suppliers, we strive for excellence and integrity at every stage of manufacturing and production.
Seed Heritage apparel and accessories are sourced from a range of countries, including China, India, Vietnam and Australia.
|COUNTRY||% OF SUPPLIERS|
|China||97% of Seed Heritage suppliers are from China|
|Rest of world||3% of Seed Heritage suppliers are from Australia, India & Vietnam|
We enforce rigorous trading terms to ensure our supply chain is free from all forms of worker exploitation. Our Code of Supplier Conduct applies to all factories we work with, and compliance records must be signed and adhered to by both suppliers and third parties.
Our manufacturers, regardless of location, are audited and must adhere to our high ethical and social standards; we have zero tolerance for child labour, discrimination, corruption, bribery or animal cruelty, and ensure safe working conditions and fair pay.
We are committed to meeting all required corporate governance and cyber security guidelines and pledge to regularly share progress on our ethical and sustainability standards. We’re taking small steps to make a big difference.
At Seed Heritage we value honesty, respect, innovation and passion. We always aspire to do the right thing and have a positive impact on the world – for our customers, our suppliers, our partners, our employees and all those we touch along the way.
Internally, that starts with fostering an inclusive and safe workplace that prioritises employees’ wellbeing and happiness. Externally, we seek to enhance our contribution to society. In early 2020, following Australia’s devastating bushfires, Seed Heritage donated $200,000 to the Red Cross Relief and Recovery fund. We also encouraged our customers to lend their support by donating to the fund in store, or directly via the Red Cross website. In addition, we’ve made donations of women’s, men’s and childrenswear to Thread Together, a non-profit that distributes clothing to people in need.
2019 was the second year Seed Heritage partnered with Make a Wish® at Christmas to help grant life-changing wishes to children in need. Over the two years, the campaign raised $150,000 through point-of-sale donations in exchange for gift-wrapping services. Seed Heritage will continue to honour its commitment to giving back throughout 2020 and beyond.
Our Green Approach
It’s our mission to minimise our eco footprint and tread lightly on the earth. That’s why we’re working towards reducing the resources used in our end-to-end supply chain – water, electricity, chemicals and waste. We also adhere to strict national and international legislation around manufacturing, dyeing and printing.
Seed Heritage is committed to reducing its environmental impact in store. We recently upgraded our shopping bags and packaging: they’re now made from 40 per cent post-consumer content and are fully recyclable. This includes product labels and swing tags. Meanwhile, we’ve challenged our suppliers to come up with new, sustainable ways to manufacture and package our products – without sacrificing on quality. Examples include greeting cards crafted from recycled paper, and recyclable, uncoated cardboard used to display fashion accessories in store.
We’re also constantly investigating greener alternatives for packaging online orders. Presently, we’re trialling satchels made from 50 per cent post-consumer recycled content and biodegradable options. This includes corn starch bags, which are 100 per cent compostable and will disintegrate like organic waste. Our goal is to have 100% of our product packaging to be recycled or made from recycled material by 2022.
Within the business, we’re phasing out single-use plastic and in our offices we use recycled paper and favour sustainably sourced supplies.
We believe in creating product that is exceptionally designed and made to last. But we also consider the full life cycle of our pieces with a view to reuse, regenerate and recycle. To that end, from October 2020 we’re giving customers the opportunity to add a free-of-charge compostable satchel to their online orders so they can donate their pre-loved Seed Heritage items direct to Sacred Heart Mission op shops through our ‘Heart to Heart’ program. This will raise much-needed funds for those in need while helping keep waste out of landfill. Together, we can make a positive difference to people’s lives and the planet.
High-quality, ethical materials are also one of our key design principles. Our denim is crafted and constructed safely (the controversial ‘sandblasting’ technique has been discontinued) and we only source wood products derived from legally logged and sustainable timber.
We have voluntarily adopted a very strict European Union standard which addresses the production and use of chemical substances, and their potential impacts on both human health and the environment, regulating substances such as lead, cadmium and a group of aromatic amines originating from a small number of synthetic azo dyes. We ban the manufacture and sale of goods that contain prohibited levels of specific hazardous substances, including azo dyes.
As a proud member of the Better Cotton Initiative (BCI), we’re helping improve sustainable cotton farming around the world. BCI is aiming to transform cotton production globally by making it better for the people who produce it, better for the environment it grows in, and better for the sector’s future. This involves training farmers in using water efficiently, caring for soil health and natural habitats by reducing harmful chemicals, and respecting the rights and wellbeing of cotton workers. And it’s having a big impact: in 2018-2019, 2.1 million licensed BCI farmers in 23 countries produced a game-changing 22% of world’s cotton supply. Better Cotton is sourced via a system of Mass Balance. By 2025, Seed Heritage is aiming for 100% of our cotton products to support sustainable practices. This includes cotton sourced through the Better Cotton Initiative, organic cotton and recycled cotton. See here for real stories on how partnering with the BCI helps improve sustainability within the cotton industry.
It all comes back to our overarching goal: to create clothes and accessories you’ll love, with a conscience.