We believe it is our responsibility to respect and protect the environment. Our approach is constantly evolving as we evaluate our strategy on social responsibility and address all levels of our supply chain.

Seed Heritage apparel and accessories are sourced from a range of countries, including China, India, Vietnam, and Australia. Our contract with each supplier is the same - we request transparency and the ability to check the conditions under which our product is made. The Brandbank Group Code of Supplier Conduct applies to all factories we work with, and compliance records must be signed and adhered to by both suppliers and third parties.

Our manufacturers, regardless of location, are audited and must adhere to ethical and social standards; we have zero tolerance for child labour, discrimination, corruption, bribery, or animal cruelty. Safe working conditions and fair pay must be ensured.

Our Culture

At Seed Heritage we value respect, honesty, and integrity. We are customer-centric, innovative, and passionate. We always aspire to do the right thing and to have a positive impact on the world – for our customers, our suppliers, our partners, and our employees. That starts with fostering an inclusive and safe workplace which prioritises employees’ wellbeing and happiness.

Our Partnerships

Seed Heritage supports a number of charitable organisations whose work we believe makes a difference. We will continue to honour our commitment to giving back throughout 2023 and beyond.


2022 was the fifth year of Seed Heritage’s partnership with Make-A-Wish® at Christmas to help grant life-changing wishes to critically ill children. Customers are invited to participate in by donating in exchange for beautiful festive gift packaging.

Australian Literacy & Numeracy Foundation

Through our ongoing partnership with the Australian Literacy and Numeracy Foundation, we support their vital work in remote and disadvantaged communities across the country. Each year, Seed Heritage produces a limited-edition childrenswear piece, with all profits from its sale going straight to the ALNF.

Jeans for Genes

We run an annual campaign in support of Jeans for Genes Children’s Medical Research Institute, which is devoted to finding treatments and cures for genetic conditions which are currently incurable. During this period, $20 from the sale of full-price denim is donated to Jeans for Genes.

Sacred Heart Mission

Customers are encouraged to donate their pre-loved Seed pieces to Sacred Heart Mission with prepaid post satchels. This keeps quality garments out of landfill and helps support the organisation’s generous work within our community.

Our Standards

We have voluntarily adopted a very strict European Union standard which addresses the production and use of chemical substances, and their potential impacts on both human health and the environment, regulating substances such as lead, cadmium and a group of aromatic amines originating from a small number of synthetic azo dyes. We ban the manufacture and sale of goods that contain prohibited levels of specific hazardous substances, including azo dyes.

Seed Heritage is committed to reducing its environmental impact. Our shopping bags and packaging are made from 40% post-consumer content and are fully recyclable. This includes product labels and swing tags. Within the business, we’re phasing out single-use plastic and in our offices, we use recycled paper and favour sustainably sourced supplies.

Better Cotton

Seed Heritage are proud members of Better Cotton. Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Through its implementing partners, Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’ We are committed to sourcing 50% of our cotton as Better Cotton by 2025.

Leather Working Group

Seed Heritage are committed to supporting responsible leather manufacturing across the globe and that is why we are proud members of Leather Working Group/LWG.

Leather Working Group/LWG is committed to driving improvement across the global leather supply chain, minimizing the environmental impact of leather production as well as inspiring, educating and challenging member companies.


Australian Cotton

Seed Heritage is committed to making a difference and working towards a more sustainable sourcing approach across our business. By choosing Australian Cotton, we’re able to produce beautiful products sourced from local farmers with among the highest ethical and environmental standards.