New for home: see how @elliewatson styles our latest collection, with Turkish cotton towelling in new-season stripes. Shop now.

@monicapuddy finds her light in new-season linen. Shop her looks online and in store.

New girl and baby girl, inspired by the seaside. Discover sets, separates, and retro pastel prints now, in store and online.

Spring sweetness with @elliewatson and her little honeys. It’s all about oversized fits and classic denim. Their looks are available now, online and in store.

Spring forward for boy and baby boy, with easy, casual outfitting in desert tones. Shop online and in store now.

Luxe satin, tonal sequins, and more. Elevated spring dressing is here, online and in store now.

On-trend track sets, knits, and more in pale lilac for teen girl. Her new favourites are available now.

Sophistication in satin, for your next event. Shop online and in store now.

Elevated neutrals and new denim, as styled by friends of Seed. Find these looks in store and online now.

Our new wave of homewares is here, with beautiful embroidered details, woven place settings, and accent cutlery. Shop online and in select stores.

Set for the season. Our elevated coord styles are online and in store now.

New-season denim, worn by @elliewatson and in store now.