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Denim Care

Denim Care

Durable and universally loved, denim deserves a spot in every wardrobe. It doesn’t need to be washed often, it’s hard-wearing, and it shapes to your body with wear and time. It only gets better with age and care.

What to do:

  • Turn denim inside out to wash.
  • Gentle machine wash in cold water.
  • Wash with like colours.
  • Wash darker denim before first wear.
  • Use a mild detergent.
  • Give your denim a shake to remove creases after washing.
  • Air dry.
  • Avoid contact between darker denim and lighter coloured upholstery and garments.
  • Steam or iron inside out.
  • Hang or fold your denim and store it in a cool, dry spot.
  • Check the care tag on your denim for best washing advice.

What not to do:

  • Tumble dry.
  • Allow denim to air dry in direct sunlight.
  • Wash regularly.

How to care for other fibres: