Discover Seed Stories
Learn more about our collaborations, community, campaigns, and events.
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EVENTS 26 FEBRUARY 2025
A Moment with Marina Didovich
The iconic stylist shares this season's must-haves and her best styling advice..
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EVENTS 25 FEBRUARY 2025
preview event | Autumn/Winter 2025
An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
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CAMPAIGN 16 FEBRUARY 2025
Seed Heritage Home x Steve Cordony
The interior stylist takes us through his exclusive collection with Seed. Plus, hear his home styling tips.
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EVENTS 12 NOVEMBER 2024
Around the table
In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
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COMMUNITY 1 NOVEMBER 2024
Make-A-Wish Australia
Our partnership with this important organisation is now in its seventh year. Please join us in support.
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CAMPAIGNS 16 AUGUST 2024
Father’s Day 2024
Our campaign celebrating shared moments with the important men in our lives.
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SEED MUSE 15 MAY 2024
Seed Muse Vol. 7 | Jasmine Dowling
Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
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EVENTS 17 APRIL 2024
Mother’s Day 2024
Our campaign and event, celebrating a mother’s love and starring friends of Seed.
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COMMUNITY 23 JANUARY 2024
Sacred Heart Mission
Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
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SEED MUSE 15 JANUARY 2024
Seed Muse Vol. 6 | Jenna Holmes
A creative and founder of Pasta Club, creating events full of colour and connection.
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EVENTS 15 NOVEMBER 2023
Hôtel Seed
Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
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SEED MUSE 6 DECEMBER 2023
Seed Muse Vol. 5 | Adrianne Dimitrakakis
Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
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SEED MUSE 7 NOVEMBER 2023
Seed Muse Vol. 4 | Julia Busuttil Nishimura
Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
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SEED MUSE 15 SEPTEMBER 2023
Seed Muse Vol. 3 | Myra Perez
At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
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SEED MUSE 29 AUGUST 2023
Seed Muse Vol. 2 | Georgina Jeffries
Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
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SEED MUSE 20 JULY 2023
Seed Muse Vol. 1 | Alexandra Collins
For Alexandra Collins, good design comes down to a personal touch.
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Women's, Kids & Baby Clothing & Accessories | Seed Heritage
Shop NowJust landed, your new essentials in tonal navy blue. Shop 25% off storewide now, including the latest collection in New Navy.
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New Arrival Women's Clothing | Seed Heritage
Shop NowThis Mother’s Day, treat Mum to some super-soft sleepwear. Plus, take 25% off storewide for a limited time!
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New Arrival Women's Clothing | Seed Heritage
Shop NowIn celebration of our Mother’s Day Gift Shop, we’ve partnered with local artist @carolinewallsart to create an exclusive print for our gift wrapping station! Have your purchase wrapped with this exclusive print, while stock lasts.
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New Arrival Women's Clothing | Seed Heritage
Shop NowSuper-soft textures and layers of luxury; our newest arrivals are perfect for this season. Plus, take 25% off storewide including our charcoal tailoring.
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Women's, Kids & Baby Clothing & Accessories | Seed Heritage
Shop NowOur little guests channeling their mums for this year’s Mother’s Day campaign! Shop their looks online & in-store now.
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New Arrival Women's Clothing | Seed Heritage
Shop NowWe’re obsessing over monochrome navy blue and elevated silhouettes. Your wardrobe refresh is calling. Available now.
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New Arrival Women's Clothing | Seed Heritage
Shop NowOur latest arrivals in a creme + caramel palette offer effortless layering for day and night. Plus 25% off, available now.
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New Arrival Women's Clothing | Seed Heritage
Shop NowInspired by her Style | Our Mother’s Day campaign celebrates the first stye icons in our lives: our mums! We invited Seed Kids to join us in picking out pieces from a curated collection that Mum would love.
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New Arrival Women's Clothing | Seed Heritage
Shop NowSoft alpaca in the prettiest petal pink. Our luxurious knitwear makes the perfect treat for yourself or for Mother’s Day. Shop online and in store now.
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Women's Accessories | Shop Fashion Accessories | Seed Heritage
Shop NowOur Woven Textured Tote and Mini Tote are the bags of the season. In multiple shades and sizes, they’re online and in-store now.
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New Arrival Women's Clothing | Seed Heritage
Shop NowOur cashmere edit has landed! Discover luxurious pieces that make the perfect Mother’s Day gift to cherish for years. Available online and in select stores