Discover Seed Stories
Learn more about our collaborations, community, campaigns, and events.
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COMMUNITY 31 OCTOBER 2025
Make-A-Wish Australia
Now in its eighth year, our partnership with Make-A-Wish® goes to the heart of our values.
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EVENTS 28 OCTOBER 2025
The Seed Summer Club
Step into a world of sun-soaked glamour and poolside sophistication. Explore the Seed Summer Club.
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CAMPAIGN 10 SEPTEMBER 2025
The Heritage Collection | Celebrating 25 Years
Our limited-edition collection celebrates 25 years of timeless design and effortless style.
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EVENTS 26 FEBRUARY 2025
A Moment with Marina Didovich
The iconic stylist shares this season's must-haves and her best styling advice..
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EVENTS 25 FEBRUARY 2025
preview event | Autumn/Winter 2025
An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
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CAMPAIGN 16 FEBRUARY 2025
Seed Heritage Home x Steve Cordony
The interior stylist takes us through his exclusive collection with Seed. Plus, hear his home styling tips.
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EVENTS 12 NOVEMBER 2024
Around the table
In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
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CAMPAIGNS 16 AUGUST 2024
Father’s Day 2024
Our campaign celebrating shared moments with the important men in our lives.
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SEED MUSE 15 MAY 2024
Seed Muse Vol. 7 | Jasmine Dowling
Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
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EVENTS 17 APRIL 2024
Mother’s Day 2024
Our campaign and event, celebrating a mother’s love and starring friends of Seed.
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COMMUNITY 23 JANUARY 2024
Sacred Heart Mission
Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
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SEED MUSE 15 JANUARY 2024
Seed Muse Vol. 6 | Jenna Holmes
A creative and founder of Pasta Club, creating events full of colour and connection.
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EVENTS 15 NOVEMBER 2023
Hôtel Seed
Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
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SEED MUSE 6 DECEMBER 2023
Seed Muse Vol. 5 | Adrianne Dimitrakakis
Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
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SEED MUSE 7 NOVEMBER 2023
Seed Muse Vol. 4 | Julia Busuttil Nishimura
Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
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SEED MUSE 15 SEPTEMBER 2023
Seed Muse Vol. 3 | Myra Perez
At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
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SEED MUSE 29 AUGUST 2023
Seed Muse Vol. 2 | Georgina Jeffries
Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
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SEED MUSE 20 JULY 2023
Seed Muse Vol. 1 | Alexandra Collins
For Alexandra Collins, good design comes down to a personal touch.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowMake a statement, say it with red. Shop 25% off our crimson red edit, on now in store and online.
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Seed Heritage | Clothing | Clothing Online | Seed Heritage
Shop NowFits that inspire a classic summer by the sea. Shop 25% off our broderie edit, online or in store today.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowFrom sunrise to sunset, make a statement in red.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowYour summer refresh has arrived. Elevate your new wardrobe with the perfect bag to match now 25% off.
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1Seed Heritage | Clothing | Clothing Online | Seed Heritage
Shop Now@taylu_me & @isabelleimpala turning heads in red. Shop their looks in store and online.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowWelcome New. Our latest drop celebrates a season of effortless summer style with our sand-toned retro print. Discover online now.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowThe moment is red. Shop the looks in store and online now.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowBlack and white styling adds a sophisticated edge to your wardrobe. Shop your look today.
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Explore New Arrivals Woman Collections | Seed Heritage
Shop NowSummer is looking brighter than ever. Shop our newest linen collection to lighten your look.
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1Explore New Arrivals Woman Collections | Seed Heritage
Shop NowThis is a green to be seen in. Embrace bright colour this season for a new, more modern you. Shop now with 25% off storewide.
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Explore New Arrivals Girl Collections | Seed Heritage
Shop NowThe Seed Kids Club: full of movers, shakers, dreamers and dance-breakers. Shop 25% off core styles in store & online today.




