Discover Seed Stories
Learn more about our collaborations, community, campaigns, and events.
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EVENTS 26 FEBRUARY 2025
A Moment with Marina Didovich
The iconic stylist shares this season's must-haves and her best styling advice..
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EVENTS 25 FEBRUARY 2025
preview event | Autumn/Winter 2025
An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
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CAMPAIGN 16 FEBRUARY 2025
Seed Heritage Home x Steve Cordony
The interior stylist takes us through his exclusive collection with Seed. Plus, hear his home styling tips.
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EVENTS 12 NOVEMBER 2024
Around the table
In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
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COMMUNITY 1 NOVEMBER 2024
Make-A-Wish Australia
Our partnership with this important organisation is now in its seventh year. Please join us in support.
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CAMPAIGNS 16 AUGUST 2024
Father’s Day 2024
Our campaign celebrating shared moments with the important men in our lives.
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SEED MUSE 15 MAY 2024
Seed Muse Vol. 7 | Jasmine Dowling
Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
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EVENTS 17 APRIL 2024
Mother’s Day 2024
Our campaign and event, celebrating a mother’s love and starring friends of Seed.
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COMMUNITY 23 JANUARY 2024
Sacred Heart Mission
Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
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SEED MUSE 15 JANUARY 2024
Seed Muse Vol. 6 | Jenna Holmes
A creative and founder of Pasta Club, creating events full of colour and connection.
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EVENTS 15 NOVEMBER 2023
Hôtel Seed
Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
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SEED MUSE 6 DECEMBER 2023
Seed Muse Vol. 5 | Adrianne Dimitrakakis
Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
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SEED MUSE 7 NOVEMBER 2023
Seed Muse Vol. 4 | Julia Busuttil Nishimura
Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
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SEED MUSE 15 SEPTEMBER 2023
Seed Muse Vol. 3 | Myra Perez
At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
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SEED MUSE 29 AUGUST 2023
Seed Muse Vol. 2 | Georgina Jeffries
Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
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SEED MUSE 20 JULY 2023
Seed Muse Vol. 1 | Alexandra Collins
For Alexandra Collins, good design comes down to a personal touch.
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New Arrival Women's Clothing | Seed Heritage
Shop NowInspired by her Style | Our Mother’s Day campaign celebrates the first stye icons in our lives: our mums! We invited Seed Kids to join us in picking out pieces from a curated collection that Mum would love.
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New Arrival Women's Clothing | Seed Heritage
Shop NowSoft alpaca in the prettiest petal pink. Our luxurious knitwear makes the perfect treat for yourself or for Mother’s Day. Shop online and in store now.
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New Arrival Women's Clothing | Seed Heritage
Shop NowThe Colour of the Season | Friends of Seed @taylu_me & @sarahstephens7 in Mulberry everything. Available now.
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New Arrival Teenage Girl Clothing | Seed Heritage
Shop NowMake a statement in animal print! Our newest arrivals for Teen Girl now available in store and online.
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New Arrival Boys Clothing | Seed Heritage
Shop NowIt’s your last chance to take 20% off Full Price! New arrivals include rugby polos, comfy layers, and adorable colour combinations for your little boy! Shop now.
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New Arrival Women's Clothing | Seed Heritage
Shop NowYour new must-have looks that never go out of style. Shop 20% off Full Price, including new arrivals!
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Women's, Kids & Baby Clothing & Accessories | Seed Heritage
Shop NowMulberry Mood | Create a monochromatic moment with our latest collection in classic, tailored shapes. Available online and in-store now.
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Gifts for Child - Browse Children Gift Ideas | Seed Heritage
Shop NowOur Easter gifting edit is open! Find the sweetest treats for the little bunny in your life. Shop our Easter edit online and in store.
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New Arrival Women's Clothing | Seed Heritage
Shop NowDiscover our After Dark edit to find chic shapes for late nights. Plus 20% off Full Price, for limited time only.
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New Arrival Women's Clothing | Seed Heritage
Shop NowTake 20% off Full Price now, including new arrivals! Shop the Puffer Vest, Denim Rib Knit Jacket, and the Teddy Jacket now.
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New Arrival Men's Clothing | Seed Heritage
Shop NowHis new-season essentials come in a palette of khaki, grey and beige. Think light knits, collared jackets, and classic fits.
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